QUITO, ECUADOR – July 21, 2026 — As global attention turned to North America for the FIFA World Cup 2026, Ecuador seized the opportunity to position itself before millions of high-value international travelers through its tourism campaign: “All the World, Only in Ecuador”. The initiative transformed the excitement surrounding football into a direct invitation to discover a megadiverse destination, offering travelers the opportunity to explore four unique ecosystems —the Galápagos Islands, the Pacific Coast, the Andes, and the Amazon— in a single journey.

With the United States as its primary market, the country deployed a comprehensive ecosystem of BTL activations, high-impact digital campaigns, and public relations initiatives across the tournament’s main host cities.

Unforgettable Activations Across the United States

During June and July 2026, the “All the World, Only in Ecuador” campaign brought authentic Ecuadorian experiences to thousands of international fans and media representatives through a series of activations in cities across the United States. The journey began on June 14 in Philadelphia and concluded on July 12 in Boston with an experience aboard the iconic Guayas Training Ship, bringing audiences closer to the natural, cultural, and tourism richness that makes Ecuador unique.

Philadelphia Takeover (June 14): The cultural flashmob began on Pattison Avenue and made its way to Stateside Live, surprising fans in the lead-up to the match between Ecuador and Côte d’Ivoire. Featuring 10 professional dancers, the performance showcased the natural and cultural richness of Ecuador’s four regions: the Coast, the Andes, the Amazon, and the Galápagos Islands. The experience also featured the emblematic Diablo Huma (Aya Huma), an ancestral figure of the Andean worldview and a symbol of Ecuador’s cultural richness and traditions. The activation concluded with an authentic neighborhood-style football match, creating an interactive experience for attendees. In addition, promotional signs featuring QR codes gave thousands of fans direct access to the campaign’s landing page, where they could discover information about Ecuador’s destinations and tourism experiences.

Kansas City – The Heart of America Meets the Center of the World (June 20): Taking advantage of Kansas City’s location near the geographic center of the United States, the activation held during the Ecuador vs. Curaçao match paid tribute to the Festival of the Sun (Inti Raymi), one of Ecuador’s most representative ancestral celebrations. The Diablos Huma (Aya Huma), emblematic figures of the Andean worldview, traveled and danced aboard the KC Streetcar and throughout the Fan Fest and Union Station, captivating hundreds of fans with music, dance, and color while inviting them to discover Ecuador as the true Center of the World.

New Jersey (June 25): A high-impact promotional activation captured visitors’ attention during the Ecuador vs. Germany match at two strategic locations inside the American Dream mall. The experience featured giant screens showcasing Ecuador’s unique landscapes, flora, and fauna, sparking visitors’ curiosity and inviting them to discover the extraordinary biodiversity and natural wealth that make the country an unparalleled destination.

Immersive BTL Experience in New York: A sensory activation in the heart of the city invited international audiences to experience Ecuadorian culture through traditional toquilla straw hats, fine-origin cacao tastings, floral arrangements featuring some of the world’s finest roses, the refreshing flavor of traditional paila ice cream, and live music. New York nightlife came alive through a series of high-impact experiential activations.

The Guayas Training Ship in New York and Boston (July 5 and 12): Ecuador’s majestic floating ambassador docked on the East Coast, serving as an immersive platform for promoting the country’s tourism directly to North American audiences. Thousands of spectators, members of the media, and visitors witnessed its arrival in the ports of New York and Boston, where its extraordinary sail displaying Ecuador’s country brand created memorable moments. On board, visitors discovered the country’s richness through traditional crafts, cultural and culinary expressions, as well as audiovisual and photographic material highlighting the diversity of Ecuador’s landscapes and travel experiences.

Digital Out-of-Home Advertising (DOOH) in NYC: High-impact screens in high-traffic areas such as Times Square and Queens invited passersby on a “Journey to the Center of the Earth,” showcasing the unparalleled biodiversity of Ecuador’s destinations.